italian perfumery academy
COURSES
From August 5th to August 9th.
The Perfumery Retail Manager course is designed for all operators in the beauty world who want to expand their skills thanks to the study of the main communication methodologies to be applied to the sale of products in the beauty sector, passing through the study and evaluation of raw materials and fragrances with the definition of technical terminology, up to the methods of psychophysiological perception for the sale of products and contemplating the main olfactory marketing techniques to guide the customer towards the purchase of a cosmetic product, creating strategies aimed at promotion and sale in your store.
The workshop is focused on the connection with the sense of smell, specifically on designing and creating the company’s olfactory brand. Throughout the workshop, we explore the history, values, and vision of the company and those who represent it, by analyzing and combining selected raw materials with the support of a perfumer.
The course is designed for members and representatives of associations and organizations in the food industry who aim to acquire the techniques for designing and managing a training program, as well as learning the main theories related to the psychophysiological perception mechanism, thus contributing to the promotion of the cultural heritage of one’s own reality. Our trainer, thanks to an academic background in psychology and professional learning, specializes in the design of sensory training programs which he concretely applies between theory and practice in an immersive teaching day through training exercises and active mediators.
Team Building of design and creation of fragrances for companies and groups, which stimulates the connection with the sense of smell through the design and creation of a bespoke fragrance, with the support of a certified perfumer. The creation of a perfume is an immersive sensory experience. Italian Perfumery Academy accompanies you to discover the main olfactory families among essences and aromas that will stimulate your senses and create new accords discovering your olfactory identity.
The Wedding Fragrance Design is one of the most sublime forms of perfumery art that will allow you to identify the aromatic components for the creation of the fragrance representing your union accompanied by a creative perfumer to celebrate your wedding day and the essence of your bond through the perfume.